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Developing New Programs in Your Small Business
One of the greatest benefits of pursuing a new program is that you challenge your team to focus their talents and energy into areas that...

Mark Appenzellar
Sep 25, 20235 min read
11 views
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The Power of Storytelling in Personal Brand Marketing: Crafting Your Unique Narrative
Personal branding is an essential component in the journey toward individual and professional success. “A personal brand is showing up as...

Danielle Popp
Sep 18, 20234 min read
13 views
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A Sound Bite
Taking the time to learn the basics of audio recording can open up opportunities for you to put the true voice of your business – your...

Mark Appenzellar
Sep 11, 20236 min read
6 views
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Beginning the Entrepreneurial Journey: Innovation and Excellence
Innovation is not something that happens overnight. It's a never-ending cycle of experimentation, iteration, and refinement. “Being an...

Danielle Popp
Aug 28, 20233 min read
12 views
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A Moving Picture of Your Small Business
Learning how to integrate video with all the various other components of your content creation can help to transform it from a “nice to...

Mark Appenzellar
Aug 21, 20237 min read
8 views
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“Synergy”: Then and Now - Unlocking Collaborative Success in Business
The goal of synergy is to harness the potential of teamwork to produce results that go above and beyond what would be possible through...

Danielle Popp
Aug 15, 20234 min read
7 views
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“Regression Testing” Your Small Business
We may need to shift our focus from the new thing we’re trying to do back to what we were already doing just to make sure that everything...

Mark Appenzellar
Aug 7, 20237 min read
24 views
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Workonomics
Education and experience can bolster your efforts, but the most powerful tool is perspective.

Mark Appenzellar
Jul 31, 20237 min read
17 views
0 comments


Customer Service (or Disservice?)
We must be discerning about our customer service methods to determine if there is actually any real service taking place at all.

Mark Appenzellar
Jul 24, 20237 min read
22 views
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Making a Workshop Really Work
An intentionally planned and well-presented event can go far beyond fulfilling its own purposes and end up being a powerful and positive...

Mark Appenzellar
Jul 17, 20237 min read
27 views
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Right on Target
Having the humility to identify areas of imperfection can be disheartening at first, but doing so opens the door to positive, lasting...

Mark Appenzellar
Jul 10, 20239 min read
18 views
0 comments


Finding Your Spot on YouTube
YouTube can showcase things in a personal and approachable way that other social media platforms simply can’t. Isn’t it fascinating how...

Mark Appenzellar
Jul 3, 20237 min read
11 views
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Taking Steps toward Saving Steps
We only thrive in our businesses when we invest in them, and sometimes the most sacrificial investment we can make is to allocate some of...

Mark Appenzellar
Jun 26, 20236 min read
5 views
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Workplace Chaplaincy: What It Is and What It Isn’t
A chaplain can not only provide assistance to those who are currently struggling with personal issues, but also may be able to observe...

Mark Appenzellar
Jun 20, 20236 min read
17 views
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The Power of Good Communication in Making Strong Work Connections
Being clear, concise, and using simple language can help us avoid confusion and work smoothly as a team. Today, we're diving into the...

Lori Wriston
Jun 10, 20232 min read
21 views
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Anatomy of an Interview
Conducting yourself in a way that reinforces your legitimacy as a candidate for the job really comes down to nothing more than...

Mark Appenzellar
Jun 5, 20237 min read
6 views
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How to Launch a Brainstorm
There’s a whole different level of engagement when you don't just listen about a particular subject, but instead connect with the...

Mark Appenzellar
May 22, 20235 min read
13 views
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The Power of the Podcast
You get to decide what you want to convey and what the best method is for sharing that message with the world. Stop for a second, put...

Mark Appenzellar
May 15, 20237 min read
13 views
0 comments


How to Ruin Your Business in 5 Easy Steps
Focusing on nothing but money will keep you directionless and unaware of the challenges and obstacles until it’s too late So…you’ve...

Mark Appenzellar
Apr 24, 20236 min read
14 views
0 comments


All Right – Who’s Responsible?
Responsibility and accountability often get interchanged, but in the context of a business setting, they truly have unique and very...

Mark Appenzellar
Apr 17, 20236 min read
10 views
0 comments
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