The Power of Storytelling in Personal Brand Marketing: Crafting Your Unique Narrative
Personal branding is an essential component in the journey toward individual and professional success. “A personal brand is showing up as...
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Mark Appenzellar
- Sep 11
- 6 min
A Sound Bite
Taking the time to learn the basics of audio recording can open up opportunities for you to put the true voice of your business – your...
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Danielle Popp
- Aug 28
- 3 min
Beginning the Entrepreneurial Journey: Innovation and Excellence
Innovation is not something that happens overnight. It's a never-ending cycle of experimentation, iteration, and refinement. “Being an...
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Mark Appenzellar
- Aug 21
- 7 min
A Moving Picture of Your Small Business
Learning how to integrate video with all the various other components of your content creation can help to transform it from a “nice to...
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Danielle Popp
- Aug 15
- 4 min
“Synergy”: Then and Now - Unlocking Collaborative Success in Business
The goal of synergy is to harness the potential of teamwork to produce results that go above and beyond what would be possible through...
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Mark Appenzellar
- Aug 7
- 7 min
“Regression Testing” Your Small Business
We may need to shift our focus from the new thing we’re trying to do back to what we were already doing just to make sure that everything...
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Mark Appenzellar
- Jul 31
- 7 min
Workonomics
Education and experience can bolster your efforts, but the most powerful tool is perspective.
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Mark Appenzellar
- Jul 24
- 7 min
Customer Service (or Disservice?)
We must be discerning about our customer service methods to determine if there is actually any real service taking place at all.
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Mark Appenzellar
- Jul 17
- 7 min
Making a Workshop Really Work
An intentionally planned and well-presented event can go far beyond fulfilling its own purposes and end up being a powerful and positive...
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Mark Appenzellar
- Jul 10
- 9 min
Right on Target
Having the humility to identify areas of imperfection can be disheartening at first, but doing so opens the door to positive, lasting...
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Mark Appenzellar
- Jul 3
- 7 min
Finding Your Spot on YouTube
YouTube can showcase things in a personal and approachable way that other social media platforms simply can’t. Isn’t it fascinating how...
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Mark Appenzellar
- Jun 26
- 6 min
Taking Steps toward Saving Steps
We only thrive in our businesses when we invest in them, and sometimes the most sacrificial investment we can make is to allocate some of...
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Mark Appenzellar
- Jun 20
- 6 min
Workplace Chaplaincy: What It Is and What It Isn’t
A chaplain can not only provide assistance to those who are currently struggling with personal issues, but also may be able to observe...
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loriwriston
- Jun 10
- 2 min
The Power of Good Communication in Making Strong Work Connections
Being clear, concise, and using simple language can help us avoid confusion and work smoothly as a team. Today, we're diving into the...
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Mark Appenzellar
- Jun 5
- 7 min
Anatomy of an Interview
Conducting yourself in a way that reinforces your legitimacy as a candidate for the job really comes down to nothing more than...
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Mark Appenzellar
- May 22
- 5 min
How to Launch a Brainstorm
There’s a whole different level of engagement when you don't just listen about a particular subject, but instead connect with the...
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Mark Appenzellar
- May 15
- 7 min
The Power of the Podcast
You get to decide what you want to convey and what the best method is for sharing that message with the world. Stop for a second, put...
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Mark Appenzellar
- Apr 24
- 6 min
How to Ruin Your Business in 5 Easy Steps
Focusing on nothing but money will keep you directionless and unaware of the challenges and obstacles until it’s too late So…you’ve...
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Mark Appenzellar
- Apr 17
- 6 min
All Right – Who’s Responsible?
Responsibility and accountability often get interchanged, but in the context of a business setting, they truly have unique and very...
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Mark Appenzellar
- Apr 10
- 6 min
Gimmick – or Golden Opportunity?
Doing anything in business simply for the sake of doing it is utterly pointless – there has to be a practical reason for utilizing any...
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