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Standing Out: How to Define Your Unique Brand Identity
The underlying purpose that first guided you to craft your business venture should flavor everything that you communicate. If you've...

Mark Appenzellar
Dec 13, 20246 min read
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A Small Business Year-End Review
Rather than simply allowing a year to draw to a close, use it as an opportunity to evaluate where your small business has come from and...

Mark Appenzellar
Nov 27, 20246 min read
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The Art of Professional Adaptation: Reinventing Your Small Business
If your business has been losing steam and you find yourself faced with the prospect that it may end up needing to close altogether, give...

Mark Appenzellar
Oct 30, 20246 min read
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DIY Marketing: Bringing Customers to Your Business on a Budget
With patience, intentionality, and a well-crafted perspective, you can find your own avenues for sharing the essence of who you are and...

Mark Appenzellar
Sep 3, 20247 min read
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Unlocking Entrepreneurial Success: The Power of Authentic Action
Becoming an entrepreneur involves more than just launching a company; it also involves realizing your full potential and entering the...

Danielle Popp
Aug 26, 20243 min read
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The Small Business Owner's Survival Guide
The written exploits of others can certainly be inspirational, and there may be nuggets of wisdom contained within, but every...

Mark Appenzellar
Aug 20, 20246 min read
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Team Building Strategies: Attracting Talent on a Modest Budget
You must do everything possible to ensure that the vision you embrace becomes infectious to those you interact with. Entrepreneurs who...

Mark Appenzellar
Aug 14, 20246 min read
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Unveiling Your Professional Value
Your value as a business owner goes beyond what you can currently provide. "Your work is going to fill a large part of your life, and the...

Danielle Popp
Aug 7, 20245 min read
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Business Equilibrium: Finding a Healthy Work Life Balance
Without moderation, the fatigue of trying to juggle everything that comes your way will eventually take its toll on personal...

Mark Appenzellar
Jul 22, 20246 min read
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Transforming Your Small Business through Visual Content Marketing
The digital era has completely revolutionized the approach that businesses take when it comes to the use of visual content marketing in...

Mark Appenzellar
Jun 26, 20246 min read
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Platforms for Success: Social Media Strategy for Your Small Business
Social media is the single most-accessed element of technology today, but are you leveraging it to your small business's advantage Data...

Mark Appenzellar
Jun 18, 20247 min read
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Talking Shop: Why Effective Business Communication Matters
Communication is a crucial ingredient to the success of any enterprise. Yet, many businesses do an incredibly poor job.

Mark Appenzellar
May 29, 20246 min read
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Undercover Insights: What Your Customer Experiences
No matter how much you believe in what your company is all about, the only opinions that truly matter are those who will be opening their...

Mark Appenzellar
May 15, 20246 min read
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The Customer Retention Dilemma: Beyond the First Sale to Sustain Your Business by Keeping the Customer Satisfied
In business, acquiring customers is just the beginning; the real magic happens in retention. Loaded question:Â What's the only thing...

Mark Appenzellar
Jan 16, 20247 min read
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Setting Your Sights on Success: The Art of Goal Setting and Vision Casting for Personal Growth
Goal setting and vision casting can unlock the full spectrum of your potential, turning dreams into reality and aspirations into...

Lori Wriston
Oct 30, 20233 min read
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